Jennifer Allen is an assistant professor of Technology, Operations, and Statistics at NYU Stern School of Business, and a core faculty member at NYU's Center for Social Media and Politics. Her research focuses on how the digital media environment influences people’s attitudes and behaviour, in particular understanding how social media information affects vaccine hesitancy and uptake. She draws on theories in psychology and political communication, using a diverse methodological toolkit that includes behavioural experiments, crowdsourcing, and large-scale data analysis.

Before joining NYU Stern, Allen was a postdoctoral researcher at the University of Pennsylvania in the Computational Social Science Lab. Prior to her PhD, she worked at Microsoft Research and Meta. Her work has been published in top journals such as Science, PNAS, Nature Human Behaviour, and Proceedings of the CHI Conference on Human Factors in Computing Systems.

 She received her BA in Computer Science and Psychology from Yale University and PhD in Management Science (Marketing Group) from the MIT Sloan School of Management.