Xuzhi Wan, a researcher at the Hong Kong Polytechnic University, holds a strong academic background in marketing, with a focus on cross-cultural behaviour and data analytics. His expertise lies in studying consumer behaviour across diverse cultural contexts, leveraging data-driven insights to address complex marketing challenges. Xuzhi has also delved into eco-brand initiatives, exploring the intersection of sustainable practices and consumer engagement. His research interests encompass the integration of innovative marketing strategies with ethical and environmental considerations. With a commitment to advancing knowledge in these areas, Xuzhi contributes to the development of sustainable and culturally relevant business practices, making him a valuable participant in academic discussions and industry collaborations.